Recent research has discovered a shift in attitudes among Spaniards towards British holidaymakers. While last summer saw anti-tourism protests with locals shouting “adios” at visitors, the sentiment has now changed. Residents, previously angered by overcrowding, engaged in confrontations with tourists in Spain, Mallorca, and the Canary Islands. However, a study by holiday company On the Beach reveals that nearly 80% of Spaniards now welcome UK tourists, with only a small minority, around 7%, expressing opposition.
The research also highlights that the majority of respondents are concerned about the impact on their businesses, many of which heavily rely on tourism. Nearly half of the participants fear that local establishments such as pubs, hotels, and shops have suffered from the protests. Furthermore, an overwhelming 85% acknowledge the significant role tourism plays in Spain’s economy.
Zoe Harris from On the Beach emphasized the importance of tourists to Spain, stating that the country depends on their presence for economic stability. She noted that while some Spaniards are critical of short-term rentals driving up costs and displacing locals, the frustration seen in protests is primarily directed at the authorities, not holidaymakers.
Despite Spain remaining a popular holiday destination, recent events have caused concern among tourism officials. The demonstrations last summer, which included locals targeting tourists with water guns and chanting “tourists go home,” have raised alarms within the travel sector. There is a fear that the aggressive protests could have detrimental effects on the nation’s £100 billion annual tourism industry.
At the peak of the unrest, Jorge Marichal, head of the Spanish Confederation of Hotels and Tourist Accommodation, criticized the protesters for their actions, labeling them as “not very intelligent.” The situation highlights the delicate balance between tourism, local businesses, and community sentiments in popular travel destinations like Spain.