The top toys for this holiday season have been revealed, with Peppa Pig, Wicked dolls, Formula 1 Lego, and Hot Wheels making the must-have list. Industry experts and toy retailers anticipate these products to be the best sellers for the 2025 DreamToys list.
The Peppa Pig Oinks & Snuggles Evie Doll is equipped with over 20 interactive sounds and includes accessories like a playmat, bottle, dummy, bib, and blanket. Kids can also enjoy their very own dinosaur experience with the Jurassic World Primal Hatch T.Rex, where they can hatch the dinosaur from an egg shell and care for it.
Wicked For Good Singing Dolls are expected to see increased sales due to the release of the franchise’s second and final movie this month. The 75th anniversary of Formula 1 is represented on the list by Lego and Mattel’s Hot Wheels Racing F1 Grand Prix Circuit, along with the Monster Jam Smash & Bash Grave Digger RC.
Additionally, there are collectables like Dress to Impress Mystery Model Dolls, Mini Brands – Fill the Fridge Playset, and Pokemon. Building sets, especially Lego, continue to be popular, with items like Speed Champions F1 Racing Cars and the One Piece the Going Merry Pirate Ship making the list.
The UK toy market, now valued at £3.9 billion, is expected to see 23% of its total sales come from Christmas purchases. Parents are increasing their spending on children’s gifts by 12% year-on-year, marking the fourth consecutive year of growth according to The Insights Family.
Paul Reader, chairman of the DreamToys selection panel at the Toy Retailers Association, expressed excitement over this year’s toy selection, highlighting the diverse range aimed at sparking creativity and imagination. Melissa Symonds, executive director of UK toys at Circana, noted the positive growth in the toy market after a soft market period, indicating a promising outlook for toy manufacturers and retailers heading into the crucial holiday season.