Consumers gearing up for the upcoming Prime Day sales event should be wary of potential scams. Cybercriminals often exploit such major shopping occasions by using deceptive tactics like fake offers, phishing emails, and counterfeit websites to dupe individuals into divulging personal data or financial information. Security experts caution that Prime Day creates an ideal environment for scammers due to the heightened shopping frenzy it generates.
Recent data from Check Point’s security team reveals a significant increase in the registration of new Amazon-related web domains worldwide. The period between December 2025 and last month saw a total of 6,843 new domains being registered, with a notable spike in April where 1,446 new domains emerged. This surge in April is particularly troubling as it allows attackers to establish and legitimize malicious domains, making them harder to detect in time for Prime Day.
While most newly created Amazon-themed domains are safe, Check Point’s findings indicate that approximately one in eleven domains are either malicious or suspicious. These fraudulent domains aim to mirror authentic shopping experiences, utilizing familiar branding, convincing checkout processes, delivery notifications, and artificial urgency to deceive consumers.
To navigate Prime Day safely and avoid scams, shoppers should take several precautionary measures. Firstly, it is essential to scrutinize website addresses before entering any information, as scammers frequently create fake pages resembling Amazon’s official site. Look out for slight variations in the URL, such as additional characters, hyphenated brand names, or unusual domain endings like .top or .online, which are common red flags.
Additionally, consumers should refrain from clicking on links received via emails, text messages, or social media posts. Instead, it is advisable to manually type Amazon’s website address into the browser. Warning signs of potential scams include unrealistically cheap deals, refund notifications, and urgent expiry alerts, all designed to create pressure and prompt hasty decisions.
Another prevalent scam tactic involves false notifications about Prime accounts being suspended. If individuals receive messages claiming immediate action is required to prevent account closure, it is advisable to verify the information directly on Amazon’s official website.
By following these preventive steps, shoppers can enjoy Prime Day without falling victim to fraudulent schemes. Prime Day is scheduled to take place from June 23 to June 26, with Express.co.uk offering comprehensive coverage of the event’s top deals and promotions.