Sainsbury’s has faced backlash following its decision to raise the minimum spending requirement for standard home delivery services. Currently set at £40 for delivery pass holders, the new minimum spend will be £50 starting from April 7. Customers failing to meet the £50 threshold will incur a delivery fee of £7.50, up from the current £7 fee.
For those opting for a delivery pass, Sainsbury’s offers different pricing options such as £7.50 per month, £43 for six months, or £80 for a year for an anytime delivery pass. The midweek pass is available at £4 per month or £40 for the entire year.
Customers without a delivery pass who spend over £50 will still be charged a delivery fee ranging between £1 and £5.50 based on the delivery time slot.
The increase in the minimum spend has led to customer dissatisfaction, with some expressing their frustration on social media platforms. One customer lamented the difficulty of reaching the new £50 threshold, especially as a single person. Another expressed disappointment in having to now make multiple trips to the supermarket due to the increase.
In response to the backlash, Sainsbury’s confirmed the change in an email to customers, explaining that the adjustment reflects the rising costs associated with providing delivery services. The company emphasized its commitment to maintaining online shopping accessibility and affordability for customers.
A Sainsbury’s spokesperson highlighted the importance of ensuring simplicity and affordability in online shopping. The increase in the minimum spend was deemed necessary after a review to align with the operational costs of the service. The majority of customers are not expected to be affected by the change, and options like the Delivery Pass and Click & Collect services are offered to help reduce costs further.